Having a good reputation is MISSION CRITICAL to a public sector organisation according to Andrew Fairburn, one of my guests this month. How well these organisations communicate with their internal and external audiences has never been more important. So this show explores what the challenges for public sector communicators are right now and how to make sure, that valuable reputation is protected.
To listen to the podcast, click the grey arrow below.
My first guest is Paul Masterman, who’s currently interim Head of Communications at Lancashire County Council. Paul has over 20 years communications and marketing experience in both the public and private sectors and he believes there are a number big issues facing communication teams in the public sector including:
-
THE NEED TO BECOME MORE STRATEGIC - fully aligning the communications strategy with the organisational business plan
-
BUDGET RESTRAINTS - the need to slim down and doing better with less money
-
LOCAL GOVERNMENT FACES A HUGE REPUATION ISSUE - the job of explaining how important local government is to people, why it’s doing a good job and how it’s spending it’s money is a major concern
-
PLANNING COMMUNCATIONS MORE EFFECTIVELY - to deliver for our organisations and justify why communications are needed
-
LOOKING AT DIFFERENT WAYS TO DO THINGS - how to engage with local communities through modern technology
-
PROVE COMMUNICATIONS WORK - as a real business driver and not just a nice to have
-
PROVIDE LEADERSHIP - be less reactive and more challenging by ‘Speaking Truth to Power’
Paul feels that the same rules should apply to internal communications and any internal messages should also be well planned and more responsive to the needs of the business. His advice is:
-
COMMUNICATIONS AND HR MUST WORK TOGETHER - with a plan that identifies what needs to be done to motivate and engage staff, and how this is measured
-
RECOGINSE THAT YOU MIGHT HAVE TO POOL RESOURCES - to be much more effective
-
CONTINUE TO COMMUNICATE THROUGHOUT ANY DIFFICULT PROCESS - any change activity stands or falls by the quality of the communications
-
UNDERSTAND WHICH COMMUNICATIONS TO USE - you need to know how your staff will respond
-
INVOLVE STAFF IN THE PROCESS - to lock them into the change program
His final thoughts on how communications teams of the future will look are - smaller, central and more strategic.
Andrew Fairburn is Director at Regester Larkin and advises senior figures on how best to handle challenging political or reputational issues. His advice to public sector organisations is:
-
A PUBLIC SECTOR ORGANISATION’S RIGHT TO EXIST DEPENDS ON MAINTAINING PUBLIC GOOD WILL - so it’s not an add-on or nice to have, it’s mission critical and without it it will be hard to take your local community with you on difficult and challenging changes to services
-
ORGANISATIONS THAT DON’T DO THIS WELL WILL COME UNDER EVER INCREASING POLITICAL SCRUTINY - at both a local and national level, the auditors will take a closer look and it will harder to get done what they want to get done in their local area.
-
THE LEAD HAS TO COME FROM THE TOP - without this, it will be seen as an add-on, which is one of the shortest routes to an organisation developing a poor reputation
-
CONSIDER REPUTATION - at all stages and factor this in an the beginning of any policy making process
-
INTERNAL COMMUNICATIONS ARE ABSOLOUTELY VITAL TO MANAGING REPUTATION - you’re likely to be one of the biggest employers in the area so what your staff are saying about you in the pub, in the supermarket or at the school-gate and the impression they give and how they act as ambassadors, is probably going to have a bigger impact on your reputation in the community, than what’s on the front page of the local newspaper
Andrew believes that HR have a crucial role too. He feels that emails and newsletter are not sufficient alone and staff should be given the information they need to act as good micro ambassadors. In his view communications, i.e ‘are they enhancing the reputation of their authority’, should be on the job description of every single officer.
Listening to the show is simple, you can do it in a number of ways and you don’t need an iPod or MP3 player. Simply click on the grey arrow underneath the show heading and it will play through your computer.
Alternatively, you can easily download the file and listen to it later, or transfer it onto an MP3 player, just right click on ‘Download’ and select ‘Save Target As…’ The show can also be played on iTunes.
To make sure that you never miss an episode, you can subscribe free via email, or by clicking the orange RSS icon or iTunes button. Each new show will then be delivered automatically to your computer, along with notes about the show, useful contact details and links to additional information.
I would love to hear your feedback and any suggestions for further shows. Either email me directly at karen@publicsectorhrpodcast.co.uk or click on ‘Comment’ underneath the show title and type away.
his month I talk to world renowned OD and Culture Change guru Dr Mee-Yan Cheung-Judge, about the best way for organisations to embark on this journey.
Doug describes the term ‘mental toughness’ as the ‘quality which determines in large part, how a person deals with stress, pressure and challenge in a workplace or indeed anywhere, irrespective of the circumstances’. He believes the way each of us deals with daily stress and pressure is largely determined by our individual mental toughness.
What has become clear from Dr Peter Clough’s research is, that people who are more mentally tough, perform better in high stress environments and not only do they cope better with the pressure, but often relish it.
My first guest in Andy Lake who is Editor of the on-line business journal,
Bridget Hardy is my next guest. Bridget works for the Government Estates Division of the
Angela Mason OBE, is currently National Advisor for Equality and Diversity at the 



Angela O’Connor is Executive Director HR (Policing), at the 
Peter shares with us what he believes the challenges are for HR Leaders, particularly those in the public sector and how they can best add value to their organisations.
Jo Hennessy is Director of Research at
Jan is surprised by the Management Agenda findings and they don’t reflect her personal experience of working within the public sector. She agrees that there is some change weariness, but points to LGE research that shows public sector managers are very good at handling change. Jan also states that the best managers she has ever met have worked in the public sector, this she believes, is because the issues they face are so complex that they have to be incredibly innovative to deal with them.
Sian is also taken aback by the report and feels that although the survey sample size is reasonable, the NHS Employers own research of 300,000 NHS employees indicates that the day-to-day challenges faced by them, are the very reason why people come to work in the public sector. They have found that change is a motivator for a lot of people, as is a sense of massive responsibility early on in their careers.
Graham Burgess is The Chief Executive of Blackburn with Darwen Council and believes that the first step to success is to build a strong relationship from the beginning and see your partner not as a separate organisation bound by a contract, but almost as a department of the Council.
Cumbria County Council entered into their partnership agreement in 2001 and Bob Mather, Deputy Chief Executive talks to me about what their original objectives were and what has been achieved in 7 years.
Graham White has just moved from 
Another shared service story in the news this month, is a joint initiative between
Carol Mills is Director of Human Resources at
In this second interview Geoff Walker, Chief Executive at
Jim Savege, has just moved to Cumbria from
As well as his role at Cambridgeshire, Stephen Moir is the Vice President of the PPMA and has also been involved in the development of the Cabinet Office model of 


Recent Comments